“I’m looking at how companies are using AI to create echo chambers and personalized content which pushes people towards certain results. For me, Microsoft is actually one of the better tech companies, so firing journalists and using AI for content curation is a clash in my mind where they saying one thing about ethics, but doing something else.”

This is a conversation with Merve Hickok. Merve is the Founder of aiethicist.org and Lighthouse Career Consulting. She advocates, teaches, speaks, writes, on ethical AI and its social justice implications.

In this episode, Merve explores the move by Microsoft to replace dozens of journalists and curators with AI algorithms for its MSN homepage, and whether acts like this will increase polarisation of views and pull users deeper into the digital echo chamber.

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