This is a conversation with Murray Grubb Jnr, within Oracle, Murray heads up the Aviation Sector to drive Digital Transformation, User Adoption and Acceptance of modern digital services. He is a former Elected Politician, Speaker, Panellist, Judge and Industry Expert on all forms of Digital Engagement.

In this episode, Murray has a clear message for the heads of airlines, that they need to treat every engagement with their customer like it’s the first-ever engagement.

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